Free PLG idea library

What
great PLG
actually
looks like.

Real examples from the world's best PLG products.
Tagged by lifecycle stage. See exactly how it's done.

Canva

Monetisation

Plan comparison on upgrade

Veed

Adoption

Referral program

Loom

Activation

Useful empty states

Tactics from the products
that got PLG right

Notion

Veed

Canva

Airtable

Loom

Replit

Vercel

Stripe

Linear

Lovable

Amplitude

Apollo

Notion

Veed

Canva

Airtable

Loom

Replit

Vercel

Stripe

Linear

Lovable

Amplitude

Apollo

Browse the library

Hundreds of tactics
across every
stage of growth.

Notion

Acquisition

Social proof above the fold

Linear

Activation

Dynamic onboarding setup

Canva

Monetisation

Plan comparison on upgrade

Clay

Acquisition

Hero social proof

Loom

Activation

Useful empty states

Veed

Adoption

Referral program

ClickUp

Acquisition

Product screenshot in hero

Replit

Activation

Mini product experience

Supademo

Acquisition

Before and after visual

Airtable

Activation

Profiling questions

Vercel

Activation

Getting started checklist

Notion

Acquisition

Social proof above the fold

Linear

Activation

Dynamic onboarding setup

Canva

Monetisation

Plan comparison on upgrade

Clay

Acquisition

Hero social proof

Loom

Activation

Useful empty states

Veed

Adoption

Referral program

ClickUp

Acquisition

Product screenshot in hero

Replit

Activation

Mini product experience

Supademo

Acquisition

Before and after visual

Airtable

Activation

Profiling questions

Vercel

Activation

Getting started checklist

Veed

Activation

AI prompt suggestions

Lovable

Adoption

Quick win templates

Linear

Acquisition

Product preview mockups in hero

Loom

Adoption

Referral programme banner

Airtable

Activation

Prompt suggestions

Lovable

Adoption

Community template marketplace

Replit

Monetisation

Suggested plan highlight

Canva

Adoption

Milestone celebration

Veed

Activation

AI prompt suggestions

Lovable

Adoption

Quick win templates

Linear

Acquisition

Product preview mockups in hero

Loom

Adoption

Referral programme banner

Airtable

Activation

Prompt suggestions

Lovable

Adoption

Community template marketplace

Replit

Monetisation

Suggested plan highlight

Canva

Adoption

Milestone celebration

How it works

Built for how
you actually work.

Every stage of the PLG journey.

From acquisition to expansion. Browse tactics mapped to each lifecycle stage so you always know where a pattern fits.

PLG Ideas

                        Lifecycle Stage
                      

Acquisition

Activation

Adoption

Monetisation

Notion

                            4 tactics
                          

Dynamic onboarding setup

Useful empty states

Prompt suggestions

Milestone celebration

Acquisition12

Activation28

Adoption19

Monetisation8

Find PLG patterns in seconds.

Browse hundreds of annotated tactics across every stage of the PLG lifecycle. Filter by stage, product, or pattern type.

Social proof above the fold

Acquisition·Notion

Dynamic onboarding setup

Activation·Linear

Community template marketplace

Adoption·Lovable

Plan comparison on upgrade

Monetisation·Canva

Social proof above the fold

Acquisition·Notion

Dynamic onboarding setup

Activation·Linear

Community template marketplace

Adoption·Lovable

Save the good stuff. Come back to it anytime.

Bookmark flows, tactics, and individual screens to your personal collection. Revisit when you need inspiration for your next sprint.

Dynamic onboarding setup

Activation · Linear

Open tactic

Save to collection

View in product

My Collection3 saved

Social proof above the fold

Acquisition

Dynamic onboarding setup

Activation

Community template marketplace

Adoption

Social proof above the foldFree tier CTA placementReferral programme bannerChecklist with progress barTemplate gallery first screenJob-to-be-done selectorAha moment celebration screenFeature discovery tourMultiplayer presence momentSeat-based upgrade promptUsage limit progress barAnnual plan toggleDigest email re-engagementUnread dot pull patternNew feature announcementTrial countdown bannerFirst message celebrationLive data preview on connect Social proof above the foldFree tier CTA placementReferral programme bannerChecklist with progress barTemplate gallery first screenJob-to-be-done selectorAha moment celebration screenFeature discovery tourMultiplayer presence momentSeat-based upgrade promptUsage limit progress barAnnual plan toggleDigest email re-engagementUnread dot pull patternNew feature announcementTrial countdown bannerFirst message celebrationLive data preview on connect

Tactics sourced from